Built on Real Experience
We started flareknot because we saw too many businesses making critical decisions with incomplete financial pictures. Seven years later, we're still obsessed with turning complex statements into clear strategies.
How We Got Here
Back in 2018, we were working with a mid-sized manufacturer who couldn't figure out why their profits looked good on paper but cash flow was terrible. Turned out their statements were technically correct—just completely misleading about what was actually happening.
That project taught us something important. Most businesses don't need more reports. They need someone who can explain what those numbers actually mean for their decisions next quarter.
So we built flareknot around that idea. We focus on the Thai market because local context matters—tax structures, industry norms, seasonal patterns. A ratio that signals trouble in one sector might be perfectly normal in another.
The People Behind the Analysis
We're a small team. That's intentional. Every client works directly with senior analysts who've spent years in the trenches—not junior staff learning on your statements.
Siriporn Meadows
Lead Financial Analyst
Siriporn spent eight years at a Big Four firm before joining us in 2019. She specializes in manufacturing and retail sectors, and has this uncanny ability to spot problems in cash conversion cycles before they become crises. She's also the person who'll tell you when your concerns about a metric are actually unfounded—which clients appreciate more than you'd think.
Rachel Brennan
Strategic Advisory Director
Rachel joined us in 2021 after working with export-focused businesses for over a decade. She focuses on companies dealing with international transactions and currency considerations. Her real skill is translating financial implications into operational decisions—like when to hedge, when to renegotiate terms, when to just accept the variance.
Our Working Method
We don't follow a rigid template. Different businesses need different things. But there are a few principles we stick to regardless of the engagement.
Context First
We start by understanding your business model, not your balance sheet. Industry dynamics matter. A 60-day receivable period might be alarming for a retailer but standard for a B2B distributor.
Plain Language
Financial jargon has its place—just not in client conversations. If we can't explain something clearly, we probably don't understand it well enough ourselves.
Decision Focus
Analysis for its own sake wastes everyone's time. We organize insights around actual decisions you're facing: expand capacity, adjust pricing, renegotiate supplier terms.
What Guides Our Work
-
Honest Assessment
Sometimes the answer is "your financial position is actually stronger than you think." Sometimes it's "we need to address this now." Either way, you get the truth as we see it.
-
Local Knowledge
We track Thai market conditions continuously. Sector benchmarks, regulatory changes, emerging patterns in working capital—these inform every analysis we deliver.
-
Long-Term Relationships
Most of our clients have worked with us for three-plus years. We're not interested in one-off projects that disappear. Continuity means we spot trends in your data that outsiders would miss.
-
Confidentiality
Your financial data stays with us. We don't share case studies, even anonymized ones, without explicit permission. The trust required for this work demands absolute discretion.
Let's Talk About Your Statements
If you're making important decisions based on financial data, it's worth making sure you're reading that data correctly. Reach out and we'll start with an honest conversation about whether we can help.
Start a Conversation