Cookie Policy
Last Updated: February 2025
Your Cookie Preferences
We want to be upfront about how we track your activity on flareknot.com. This page explains what tracking technologies we use, why we use them, and how you can control them. Most financial analysis platforms rely on these tools to function properly, but you deserve to know exactly what's happening with your data.
What We Track and Why
When you visit our site, small pieces of data get stored on your device. Some are necessary for basic functionality, while others help us improve your experience or understand how people use our platform.
Essential Tracking (Always Active)
These keep the site working and can't be disabled. Without them, you wouldn't be able to log in, navigate between pages, or access secure areas of the platform.
- Session management and authentication
- Security features and fraud prevention
- Load balancing across our servers
- Form submission and data validation
Functional Tracking
These remember your preferences and choices. Things like your preferred currency display, saved dashboard layouts, or notification settings get stored so you don't have to reset them every visit.
- Language and regional preferences
- Custom dashboard configurations
- Display settings and theme choices
- Previously viewed reports and analyses
Analytics Tracking
We track how people interact with different features to figure out what works and what doesn't. This helps us prioritize improvements and fix issues you might not even report.
- Page views and navigation patterns
- Feature usage and engagement metrics
- Error tracking and performance monitoring
- Time spent on different sections
Marketing Tracking
These help us understand which marketing efforts bring people to the site and how effective our campaigns are. We use this data to optimize our advertising and reach businesses that might benefit from financial statement analysis tools.
- Campaign source identification
- Conversion tracking for signups
- Retargeting for relevant content
- A/B testing for messaging
How Long We Keep This Data
Different types of tracking data have different lifespans based on their purpose:
Session-based: Deleted when you close your browser
Short-term functional: Stored for 30-90 days
Long-term preferences: Can last up to 2 years
Analytics data: Typically kept for 12-24 months
We review and delete old tracking data regularly. If you delete cookies through your browser or use our rejection tool above, the data gets removed immediately from your device, though some anonymized analytics might persist in our aggregated reports.
Third-Party Tracking
Some tracking comes from services we integrate with rather than from flareknot directly. These include analytics platforms, payment processors, and content delivery networks. Each operates under their own privacy policies, though we try to limit third-party tracking where possible.
Services We Currently Use
Google Analytics tracks site usage patterns and helps us understand visitor behavior. Payment processors like Stripe handle transaction security. Our CDN provider manages content delivery and site performance.
When you reject non-essential cookies, we signal these third parties to stop tracking you for marketing purposes. But some functional tracking from payment processors and security services needs to stay active for the platform to work.
Managing Your Browser Settings
Beyond the rejection button above, you can control tracking directly through your browser settings. Each browser handles this differently, and the exact steps change as browsers update their interfaces.
Browser-Specific Instructions
Chrome: Settings → Privacy and security → Cookies and other site data Firefox: Preferences → Privacy & Security → Cookies and Site Data Safari: Preferences → Privacy → Manage Website Data Edge: Settings → Privacy, search, and services → Cookies and site data Brave: Settings → Shields → Cookies and other site dataKeep in mind that blocking all cookies will break some functionality on our platform. You'll still be able to browse public pages, but features like saving custom reports or accessing your account won't work properly.
What Happens When You Reject Cookies
Clicking the rejection button above removes all non-essential tracking from your device and tells our systems not to set new marketing or analytics cookies during your session. Essential cookies stay active because they're required for basic site functionality.
Your rejection preference gets saved locally, so you won't see persistent cookie banners on future visits. But if you clear all your browser data or visit from a different device, you'll need to set your preferences again.
After rejection, you can still use all core features of the platform. The main difference is we won't track your behavior for marketing purposes or collect detailed analytics about your usage patterns.
Updates to This Policy
We update this policy whenever we change how we handle tracking or add new services that use cookies. The date at the top shows when we last made changes. Significant updates will be announced through our usual communication channels.
For businesses with active accounts, we'll send email notifications when we make material changes to our tracking practices. If you're just browsing without an account, check back periodically to see if anything has changed.
Questions About Our Cookie Policy?
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